Economic analysts are projecting a significant increase in the consumer expenditures on online products. We are expected to hit past the three-hundred billion dollar mark on purchases made through the Internet this 2016. This statistic refers to the general public’s annual expenses, and the trend shows a continuous improvement.
From any seller’s perspective, this is good news. However, small to medium business entrepreneurs must do something to optimize their visibility online, as a significant bulk of this amount is shared by the big names in the industry.
We have to remember the fact that while people spend their money online, there are also other determinants to their buying preference. Huge companies may not have a problem with this. Meanwhile, the majority of independent online sellers may face issues of trust, legitimacy, and fraud among other things. Unless you have an established reputation, reaching your sales goals may be tougher than expected.
For the benefit of many who wonder how they can increase their online sales without going ‘on-sale,’ we created a four-part list dedicated to this matter.
Master The Art of Online Persuasion
For some people who find telemarketing and face-to-face retailing relatively easy, getting the same results with Internet marketing is a challenge. While there are e-commerce platforms that lighten the burdens of any online seller, competition also increase.
What most people forget is that selling is the art and science of influencing. Apparently, even with online marketing, persuasion still applies.
When experts trade products on their preferred platforms, they create an urgency or need. They influence people to buy their products out of ‘panic.’ How? Quantity. These sellers have been in business long enough to know that online buyers tend to make a purchase when the ‘supply is low.’ Hence, they create the illusion of scarcity by indicating a minimal amount of supplies left, anything between 1-4 seems to work.
Pitch on Cam
While great content may be enough to sell a product, expert sellers choose to optimize their sales by creating online videos. Recent trends show that buyers are more likely to spend on products shown on these advertisements.
For those who have used video ads, study about ‘video optimization.’ This strategy works well with YouTube clips. Imagine if all online sellers decide to advertise online, you may want to make sure you still stay visible. Improve your rankings and visibility, and get more sales in the long run.
Having your customers rate your products and services online can help your marketing campaigns. First, you get free related content that optimizes your ranking on Google and second, other page visitors are encouraged with positive reviews.
Some expert sellers even invite famous personalities to try their products out for endorsement. If you’re on a tight budget, ask help from someone who has high visibility on social media. You may even request a magazine editor to review your products.
Maintain websites and social media pages where people can keep track of your business. Learn SEO. Keep your blogs and pages updated. Respond to comments and filter any negative response or spamming on your website. Know what’s trending and stay in the competition.
Use online strategies such as newsletter subscriptions and email marketing. Post about related content on your blog. Do everything in your power to be a household name.
Hopefully, these four tips do wonders on your sales. Well, they should if done right.